About The Authors

George and Sedena Cappannelli are a genuine Renaissance couple. As established writers, business consultants, political advisors, executive/personal coaches and artists, the Cappannellis combine creativity and innovation with organizational and cultural change and self-development expertise to help individuals and organizations succeed. With over 25 years of experience with organizations around the globe, the Cappannellis have helped redefine vision, develop new strategies, build strong teams and increase profitability and performance for organizations including Boeing, NASA, Sun Microsystems, The Walt Disney Co., The LA Times, PepsiCo, TRW, The U.S. Navy, Pacific Bell and many others.

Under The Information & Training Company, an organization he founded 18 years ago, George Cappannelli serves as an organizational consultant and executive coach to a number of leading Fortune 500 Companies, government agencies, national associations and the people who run them. Additionally, he has served as a special advisor in both presidential and U.S. Senate campaigns, served as the founding director of The International Integrity Foundation and has worked with clients as varied as Fortune 500 CEOs and the Dali Lama. George is also an award winning sculptor and television producer/director. As an author, his works include It's About Time, a new book on productivity, and a novel about art and transformation entitled Old Stones & Promises.

Sedena C. Cappannelli leads an equally dynamic and interesting life. In addition to the consulting and training work she does with The Information & Training Company, as the president of About Life, Inc., she creates innovative corporate and public programs focusing on empowerment and renewal for women. These programs and her personal coaching strategies are based on a unique combination of Eastern and Native American practices as well as contemporary healing modalities. In addition, Sedena is a talented actress and spokesperson and is the writer/producer of a series of story and television concepts that focus on personal and global change. She is also the author of The Portable Self-Enhancement Program and a new children's book entitled, Everything Is Exactly The Way It Should Be.

Together George and Sedena have created a new series of corporate and public seminar programs based on the 25 Keys To Help Change Work For You. In addition to Say Yes To Change, the Cappannellis are co-authors on two self-empowerment books; Who Knew! Essential Lessons About Life We Never Learned In School and Lessons from Our Fathers and Mothers.

George & Sedena Cappannelli enjoy a wide range of hobbies and interests. Hiking, horseback riding, golf and the martial arts are some of the specific sports related hobbies. George is an accomplished sculptor who works in stone, wood and bronze. Sedena draws, paints in watercolor and enjoys gourmet cooking. They love the theatre, films, and opera. They both love animals and are music lovers with tastes ranging from classical to rock.

The Cappannellis live in the high desert of Fountain Hills, Arizona.


George & Sedena Cappannelli
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